The following guidelines will serve to provide direction to St. Croix Lutheran Middle School and the school’s communications initiatives. Consistent adherence to the following will help build the St. Croix Lutheran brand and effectively position the school with its key audiences.
Brand:
St. Croix Lutheran Middle School exists to provide the proper care and instruction for students in an environment where Christian values and God’s Word set the standard for all that is important.
Brand Promise:
St. Croix Lutheran Middle School provides a Christ-centered education to middle-school-age students; to give them the knowledge and skills to be successful in the next stage of their educational journey; to share with them God’s Word and the certainty of their redemption; to give them the assurance of God’s love and the confidence that comes with it to live their lives as motivated Christians who spread the Word.
Mission:
St. Croix Lutheran High School and St. Croix Lutheran Middle School are committed to educating the total student – spiritually, academically and physically – in a caring, Christian family community.
We will teach and disciple students of the WELS/ELS; teach and evangelize the non-churched; teach and be a confessional witness to those from other church bodies.
Tagline:
Educating the total student in a Caring Christian Community!
Guiding Scripture Verse
“For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.” – Jeremiah 29:11
Core Message:
Through a challenging, exploratory, and integrative curriculum firmly grounded in God’s Word, St. Croix Lutheran Middle School provides our learning community with Christian values and a deep, faith-based education.
Supporting Messages:
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St. Croix Lutheran Middle School provides students with opportunities to dig into significant issues in their lives and view them through the lens of God’s Word.
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St. Croix Lutheran Middle School students are encouraged to think, explore, search, seek and question as they develop critical thinking skills within the context of the school’s Christian education.
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St. Croix Lutheran Middle School provides students with a safe, close-knit learning community that emphasizes experiential learning.
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St. Croix Lutheran Middle School addresses the unique social, spiritual and physical needs of adolescents with a caring, knowledgeable and energetic faculty and staff.
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St. Croix Lutheran Middle School features an exciting, diverse student body with students from across the extended West St. Paul community and around the world.
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